No matter how well you think you could write an article or a book, you’ll never get the chance if you cannot produce a truly attractive proposal. Editors at magazines and publishing houses are deluged with them. Many read the first two lines and toss them aside. Yours has to hook the editor with its opening sentence, and then demonstrate, all the way through, that the book or story you’re proposing is not only a winner, but that you are the writer for the job.
It’s hard, but it’s not impossible. And here’s a little secret: Editors are desperate for good proposals. If they don’t have good books or articles to publish, they’re out of business. Editors earn points with their bosses by finding great new writers. So while they are demanding, they want you to succeed almost as much as you do.
My wife, Margaret Knox, and I have been earning a good living as freelance writers since 1987, writing for such magazines as The New Yorker, Rolling Stone, Playboy, and The New York Times Magazine. We have produced three well-reviewed non-fiction books. We are very good at writing proposals. In fact, the one that first got us into The New Yorker was, my editor there said, the best proposal he’d ever read; he uses it as a model when teaching classes at Columbia Journalism School. Here it is: